What makes Memes so Effective and Impactful?

In this modern internet age, a meme is “an image, video, piece of text, typically humorous in nature, that is spread rapidly by Internet users, often with slight variations”. But have you ever wondered what makes memes so Impactful and effective for the current generation? Let’s have a look 

All because someone someday thought of putting a funny caption on a picture and it has only evolved from there, making our internet-obsessed generation a sucker for them. 

Nowadays, the ‘meme culture’ is not just limited to Gen Z anymore. The apparent boomers are also pretty up to date with today’s ever changing meme lingo. 

Because that’s how we communicate today.

From Willy Wonka and the Air Punching Baby, we’ve come a long way. Now we have layered memes which require a genuine knowledge of memes and pop culture references.

Hence, if you’ve got friends who understand every meme you send them, do not let them go.

Special Ingredients in a Meme

But what makes memes so impactful, believable, relatable and well not to exaggerate – loveable?

Firstly, Memes enjoy greater attention spans and encounter lesser eyerolls since there is text accompanied by a humorous image.

Secondly, memes are seen repeatedly.

If not the same meme, we keep encountering the same meme templates multiple times, at multiple platforms which builds a personal connection with us.

Brand Handles using Memes

Memes have made their way from our Instagram DMs to actual company and brand handles. 

Even marketing giants have realised that these quirky images with funny captions are the way to a consumer’s head. It is not uncommon to see pop meme references on a company’s social media handle anymore.

It is a very fast paced world today, with trends changing by the hour and new ones coming up every minute.

Well, we have all woke up from a nap one day and gone, “what is this and why is this on my feed ?” And later Googled about what was going on with the world.

In order to keep up with the latest news, happenings, trends and brand activities, keeping up with the memes is the only way!

Because of their immense power, potential, effectiveness and impact, memes have evidently started to replace advertisements. 

(I won’t be shocked if I start seeing a classic reaction meme on billboard ads soon)

According to Goldman Sachs, “Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come”. Since they make up most of the demand market and hold the future of the economy, those are the people who need to be targeted.

Regardless, it has been proven time and again, to adapt is to grow.

It is always advisable to change with the times and right now, memes are it.

To know more about how you can leverage memes for your brand’s marketing strategy, reach out to Youngun India.

We serve you the world in the meme-est way possible!

Article written by Shriya Gaur

Team Youngun India

A team of millennials bringing Brands closer to the Indian Meme Culture.
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