Have you ever regretted arguing with someone? Had an argument where the comeback was unbearable. Humiliated to the highest degree?
We know the pain, we’ve been there too!
Amir Siddiqui is probably one such person who is regretting his decisions now.
An avid TikTok user, he has now somehow managed to bring down his own reputation as well as the ratings of TikTok simultaneously.
If you don’t know what we’re talking about, don’t worry, we’re here to explain!
It all started when Amir posted a video on Instagram calling out ‘YouTubers’.
In the video, he accused YouTube of plagiarizing content from TikTok and losing brand support.
Well, well, well.
Needless to say, YouTubers had to respond.
Popular YouTuber Ajey Nagar a.k.a. CarryMinati struck back with his video called “YouTube vs. TikTok: The End”.
The video turned out to be immensely popular and was on the verge of becoming the most liked non-music video on YouTube.
However, the video also received several backlashes due to the sexist slurs that were used. It was brought down by YouTube for violating its policies.
This outraged the fans. They started trends like #RoastNahiFryKarunga #BanTikTok #TikTokDown on Twitter.
Twitter exploded with memes targeting Amir and TikTok, demanding to ban the video-making platform.
Several anti-China critics also came up accusing TikTok to be a platform promoting hate, violence, acid attacks, and vulgar videos.
In response to these videos, National Commission for Women’s chief, Rekha Sharma said that she would write to the government asking them to ban the app as it is “promoting unproductivity in the country and doesn’t have the sensitivity or means to act against dangerous videos”.
Meanwhile, YouTubers to TikTokers..
It’s time to address the elephant in the room: Memes.
Memes hold immense power within themselves. They can build or destroy empires.
How, you ask?
Earlier, TikTok had a Google Play rating of 4.5 stars.
Now, it is 1.2 stars.
Who do you think is responsible for this?
TikTok is an immensely popular app and has more than 200 million users only in India!
But this latest ‘YouTube vs. TikTok’ war has led to its downfall which could possibly put an end to all its brand endorsements in the future.
On a different note, we are happy that Indians have finally learned to prioritize things in life. As the world fights a global pandemic, there seems to be a bigger issue at hand, here in India.
Now that you know the whole story, let’s take a look at some of the memes which have led to the downfall of TikTok ratings:
Indians can really do wonders….
Life seems much better now…
The gravity with which TikTok’s ratings have come down depicts the power of memes, memers as well as meme marketing.
Today, memes truly hold the power to influence masses to a large extent on social media.
These memes were unplanned and led to such a drastic change. Think about how a strategically planned meme campaign can change your brand’s online presence!
Already excited!? Get in touch with Youngun India for more!
Article written by Krishanu Sanyal