Memes ki Hera Pheri!

Two decades back, one wrong number led to a hilarious meme parade in the 2020s.

That’s right, back then memes didn’t even exist in their righteous sense. 

But a gem existed: Hera Pheri!

We are talking about the iconic Bollywood film, Hera Pheri starring Paresh Rawal, Akshay Kumar and Sunil Shetty in pivotal roles.

If you haven’t watched the film, well…

Here’s what the movie was about: One landlord along with two of his tenants are in desperate need of money. They receive a ransom call from a wrong number one day and decide to capitalize on the opportunity by keeping some amount of the ransom for themselves.

And voila! This leads to super hilarious situations, misunderstandings and well, hera pheri of money!

While the movie itself was a laugh riot, its memes have set the internet ablaze with humor!

The love for Hera Pheri movie memes is so effing great that there is a new initiative on Instagram called the Daily Hera Pheri Meme Project.

The project aims to convert EACH dialogue of the movie into a meme.

Yes, sahi mein!

It is a dedicated meme page which converts real life, topical situations into relatable memes.

Started on April 9, 2020, the page has performed excellently with more than 76,000 followers in less than 2 months!

Let’s move on to some of its best memes till date!

This year has provided the Indian meme community with a variety of meme topics – from 2020’s disasters to coronavirus to the nationwide lockdown and its characteristic problems. 

Well, 2020 has surely dampened all our plans…

Ye Baburao ka style hai re!

Blue lays should be declared as an essential commodity.

Moving on, apart from these lockdown references, the Daily Hera Pheri Meme Project did not fail to capture daily instances with a humorous twist!

Yaaaaar, ye hamesha hota hai…

What a joke boss, lovely!

Shaadi kar lo, fir toh aish hi aish hai!

We are sure Student Of The Year 25 will cast Taimur and Inaya!

God, we just can’t stop laughing!

In such a short span of time, this project has managed to attract a large audience base (sings *dene wala jab bhi deta, deta chhappad faad ke*)

It goes without saying that the influence of memes is growing at an exponential speed. Gen Z and millennials are paying attention to funny, engaging content than traditional ads more now than ever.

Memes connect people remotely through an undercurrent emotion of laughter.

If this undercurrent emotion is used in meme marketing for brands, it will result in a powerful campaign.

Discover more about meme marketing, its potential and benefits at Youngun India!

Article written by Dishika Bakliwal

Team Youngun India

A team of millennials bringing Brands closer to the Indian Meme Culture.

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