#JCBKiKhudai: How a JCB Meme created a Million Dollar PR for the company

It all started with a video of a JCB at work going viral followed by a viral video of a groom arriving at his wedding in a JCB.
That is all the memers needed to blast out a viral series of memes that took over the internet.

In the era of bite sized content and value addition, meme  marketing is blessed to succeed. The reason behind any meme  going viral is the quick delivery of the message and the hilarity  around it.

If we break it down to the core, the logic behind #JCBkikhudai is  straight.

In India, people don’t really get to see such powerful machines in  the neighborhood every day. It is an escape from the poor  boredom of life to watch these machines work. When it comes to  watching exertion of strength humans sure have an appetite for  that.

We watch WWE, MMA, Destroyed in seconds, Science videos, action movies and what not. Humans like to watch destruction and demolition. In India JCBs have a taken the live spot for this.

From communication’s perspective, it is an insight that in India people gather around JCBs at work. This got the attention of the memers, which resulted in memes that were relatable to the entire population. Not just that but the humour created around it is extravagant.

The internet was flooded with hilarious memes and videos, which even got the Bollywood stars on board.

The power of memes is now evident but this time it benefitted a company so much and they didn’t spend a dime for it. Although
J.C. Bamford Excavators Limited keeps itself restricted to B2B communication and operation but the amount of PR the company recieved is crazy.

Almost all the top news portals like News18, NDTV, IndiaToday and others have covered the viral sensation, JCB. Blogs, videos, memes are on a roll ever since the hashtag started trending.

These JCB memes became so popular on the internet that everyone  wanted a piece of it.

Smart marketers realized the potential of this trend and quickly  and made the most out of it. They embraced this new culture’s  potential in marketing brands.

Many brands took the bandwagon and created their own memes  using JCBs:

Every brand took showed their take on the memes and added their brand elements to it, something very ideal for digital marketing but everytime a viral trend won’t be served on the platter to capitalize they should be knowing what’s next and leverage the virality when its on peak, This is where Meme Marketing agencies like Youngun India comes in Handy.

Case Study by : Youngun India – A Meme Marketing Agency


In a world full of Digital Clutter, We bring brands closer to the People through Objective driven Memes

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