Humour is the best form of recreation and relaxation. For generations this genre has held its spot as a constant favourite. Now we will have a look at how it proves to be the best strategy for brand communication as well.
Advantages of homourus brand communication
If you are delivering your brand communication with Humour, people can actually digest your content more easily. Moreover, if you give them a good dose of humour in return they might actually come back to watch it again !
How social media has changed:
Wit is a symbol of mental sharpness and the current generation will grow to be the sharpest. To suit their standards, digital media has fragmented itself into numerous entities with a mixed audience. This is also the reason why Reddit is growing at a great pace in India.
The amount of content going out every day in Digital is much more than Print, radio and TV combined. But, talking about consumption of content, this generation spends 60% of its time on social media.
The most consumed form of content are Memes, Motivation quotes and Influencer’s content. Memes can be considered as the common link amongst the youth which binds them together in a community.
This is the reason even the big publications and the foreign media are giving digital coverage to troll movements like Rahul Bose’s Bananas, Area 51 raid and #JCBkikhudai.
It’s time for agencies to think out of the box and take the path less travelled. Meme marketing is one modern tool that can be utilized effectively and has the power to be the best strategy for brand communication.
It is too powerful to ignore or let go. Think about it !
Important Note: Meme Marketing is not about posting Memes on your Brand Handle, It is about leveraging Meme Page’s quality attention. This requires deep knowledge and understanding of How the Meme World Works !
Meme Marketing for Brand Communication
With controlled and orchestrated campaigns, memes can be a very useful tool to win brand awareness and advocacy.
Memes also solves the problem of upcoming trend of short attention span which will become a major concern for any other form of media in the near future.
In 2019, any meaningful brand communication is possible through Memes. Brands like Gucci, KFC, Brand Factory, Netflix, Nescafe and many more have already stepped up there Meme Game but they are yet to leverage Meme Marketing’s true potential.
You can discover more about Meme Marketing at Youngun India.