Companies always look for a unique way to market their products but when it comes to Meme Marketing, there hasn’t been any marketing campaign better than the new #WahKanda trend that went viral overnight.
Who would’ve thought that just a mere onion would gain such attention on social media? But one can never say. People get obsessed with such weird things these days. Remember the egg? (Yes, the very same egg that became the most liked picture on Instagram beating Kylie Jenner).
Thus, it wasn’t a surprise when this onion became the talk of the Meme community.
Beardo created an Instagram page putting up a picture of an onion which earned 60k+ likes. The #WahKanda campaign started ahead of the launch of their new product, “Onion Oil Concentrate”.
“The Kanda that will make your hair go Wah!” This seemed to be a offtrack approach to promote one’s product, but the genius of it dawned upon us much later. A page was dedicated solely to the picture of this Kanda. A stream of memes came up as soon as the picture gained more than 50k+ likes. The stir was created at the fact that this Kanda was going viral for no reason at all.
Here are few Memes …
Beardo engaged influencers like Bhuvan Bam, Amit Bhandana and Zakir Hussain to post stories around this. The curiosity shot up and thus Beardo had a successful product launch.
When asked about how the company came up with this innovative idea, co-founder of Beardo, Ashutosh Valani said:
“We knew our product was innovative and hence we worked with Gozoop on a launch approach which was equally fresh. I believe that the reason why #WahKanda gained so much traction online because of its pure simplicity and our thorough understanding of how people use and engage on social media. It was a bold move and I’m glad people responded with the same amount of favour”
Beardo Oil Concentrate is made using cold pressed Red onion oil which keeps nutrients and minerals like sulphur, vitamin B complex, E and C intact. It also has moisturising and nourishing properties. This oil concentrate is made with more potent red onion oil, which in turn helps in hair growth, prevents hair loss and provides nourishment to the hair. One can apply this concentrate by adding a few drops to a regular hair oil and massage gently with the fingertips. For better results, one can apply this directly on the scalp and leave it overnight.
You might be like…
When you read those technical details! perhaps you we are pretty sure you didn’t read it!
Here is the same information baked for you in the form of Memes!
The #WahKanda campaign has turned out to be a spectacular strategy which other cosmetic brands may also use to promote their products. But the popularity that #WahKanda received will be a Herculean task for any other brand to achieve.
All in all, they have managed to make the internet collectively say, Wah! That was Kanda cool!!
Qudos to the Indian Meme Community who made this campaign an even bigger success.
But Who are we? and Why are we writing about this?
We are a team of millennials who are bringing brands closer to the Indian Meme Culture through Meme Marketing.
Care to know WTF is Meme Marketing now?
We have it all set up for you here
Article Written by: Krishanu Sanyal