Today, memers don’t need a reason to shitpost. They can start with literally anything under the sun!
In line with this, for quite some time, several meme pages have been flooded with memes about Bikaji Bhujia for no logical reason at all.
Yes, we are talking about the Bikaji Bhujia that we enjoy on a cosy evening in front of the television.
The organically garnered memes were based around #AmitjiLovesBikaji, starring the Superstar of the Millennium…..
We don’t exactly know what the meme community saw in the TVC that got their attention but stilll…
Have a look
Last year, in the month of October, Bikaji Foods International Ltd, signed Bollywood actor Amitabh Bachchan as its Brand Ambassador.
The aim of the campaign titled #AmitjiLovesBikaji was to widen the appeal of the Bikaji snacks among millennials who prefer modern snacks rather than the ethnic ones. The idea was to make Bikaji the cool ethnic snack brand.
Did it work?
The advertisement shows Amitabh Bachchan enjoying the Bikaji Bhujia wherever he goes. He becomes like a teenager when it comes to the excuses to not share his bhujia.
The way the videos have been made would make people laugh for sure. The unconditional love for Bhujia that Amitabh Bhachchan seems to have is funny as well as slightly cringy.
Millennials after watching Amitabh Bachchan behave like a kid…
Well, let’s have a look at what the memers have made out of these ads!
Trust us, this pickup line can impress any girl…
Rishte mein aayi darar….. (in a dramatic tone!) Kyu? Kyu? Kyu?
If anyone eats his packet, he will become an angry young man!
Oops… sorry Rekha ji!
Bhujia abhi Bika – ji?
Next , in our movie recommendations list, we have…
We also have our childhood favourite…
The best TV show on the planet! A must watch.
Naa matlab naa hota hai.
After this mini meme fest, all we can say is that your Bikaji Bhujia may run out of stock, but the memes won’t!
Bikaji Bhujia perhaps may have not visualized this meme parade while signing up Amitabh Bachchan. But what were meant to be simple commercials, gave way to something way bigger: an unprecedented meme trail by memers!
The ‘marketing’ power of memes is quite evident these days
Similar to this, do you plan to give your brand a meme-makeover to appeal to millennials?
Well, guess what? We do just that!
Discover more about meme marketing at Youngun India!
Article written by Krishanu Sanya