Rashi, Rasoda and MEMES!

“Rasode mein kaun tha? KAUN THA? 

Mai thi? Tum thi? Kaun tha?

Rashi Ben!

Vo Rashi…rashi rashi rashi…

Cooker mein se chane nikal diye, 

Aur khaali cooker gas par chadha diya…chadha diya chadha diya!” 

(If you didn’t sing this, we would be forced to judge your meme knowledge!)

I think it’s safe to say that the Rashi rap by Yashraj Mukhate has effectively dethroned the Nirma Ad jingle!

For those who don’t know what we’re talking about, here’s the deal:

On a random day last week, everyone’s social media was flooded with an exceedingly catchy dialogue-turned-composition from a popular Indian daily soap opera, Saath Nibhana Saathiya. 

This composition was curated by Yashraj Mukhate and well, he quite literally shot to fame overnight!

Videos, memes and similar versions started cropping up soon after the original video went viral! 

Even brands started taking part in this meme fest and left everybody grooving to the mini song.

In fact, #Rashi trended on the top spot on Twitter in India! 

Apart from Rashi, one keyword that stuck to everyone’s minds is RASODA. 

That’s right folks, Kokila Ben calls ‘rasoi’ (or, kitchen) – Rasoda!

As you can obviously imagine, memers went absolutely crazy and the internet witnessed a storm of Rashi, Rasoda and Gopi Bahu memes!

It’s stuck!

1 crore rupay!

Another meme topic was the “channe and cooker”! And and, Rashi Ben putting the cooker on the stove without the channa!

Jaane do yaar!

Channa has become a star!

Well, we’ve found the answer:

Rosode mein kaun tha? Kaun tha?



That’s right! Be it Rasoda, internet or millennials’ minds, har jagah Memes hi hai!

The past week witnessed the true potential of an engaging piece of content finding its way to millennials’ hearts. 

If your content is catchy, humorous and relatable, trust us when we say that it’ll get the message across. With meme marketing, your marketing efforts can do wonders!

Give your brand a meme-makeover with Youngun India today! 

Article written by Dishika Bakliwal


How an Organic Meme Trend created a Million Dollar PR for YouTube?

Spotted one of those ‘YouTube Playlist’ memes where in the title of a song is combined with another pop culture reference yet?

We are pretty sure you have, but if you haven’t, screen time badhao yaar (lol, just kidding)!

But wait; do you know what an organic meme trend is?

Well, an organic meme trend is a meme chain that isn’t started purposefully by someone. It starts spreading organically on the internet.

It’s a trend which originates from a single meme on the internet. If someone likes it, they share it and hence begins the cycle of an organic meme.

A similar organic meme trend sparked netizens’ interest recently, which revolved around YouTube.

While YouTube didn’t do anything, the memes that circulated automatically led to a million dollar PR for it!

Memers soon started coming up with hilarious versions of this Playlist Meme, which showed YouTube’s screen.

We have picked some of the best ones for y’all!

Jaa Simran jaa, jee le apni zindagi!

Metro work? We like to call it forever work!

If you know, you know!

Oh my god!

Inserting a meme in a meme?

Kaafi literal depiction!

Netflix’s meme game is top notch!

Hum saath saath hai, janmo ke saathi…..

Hello there!

If you know, you know 2.0

Several brands took part in this trend, flaunting their YouTube Playlist!

But do you know which platform benefitted the most from it?


This entire trend just proved the potential of memes and meme campaigns.

If the content is hilarious, it becomes easier to penetrate social media feeds of millennials, consequently helping in subtle brand placement.

Got a brand to promote? Do it with memes!

Discover more about meme marketing at Youngun India.

Article written by Dishika Bakliwal


Twitter celebrates with Memes as Putin announces Vaccine!

Remember the excitement we had when the Indian Council of Medical Research had announced the first indigenous vaccine, Covaxin?

We definitely felt like we were on top of the world. THIS WAS IT.

Well, it wasn’t. It was rather a small glimmer of hope. Multiple questions and doubts have been raised against Covaxin and the trials. We are still not sure.

However, in the meanwhile, another major power has stepped up the game and released possibly the ‘world’s first vaccine’ against Covid-19.

President Vladimir Putin recently announced that Russia has developed the first vaccine offering “sustainable immunity” against the coronavirus. 

“This morning, for the first time in the world, a vaccine against the new coronavirus was registered”, he said during a televised video conference call with government ministers.

Putin also added that his daughter has been given a shot of the new COVID-19 vaccine. This novel coronavirus vaccine has been named Sputnik V, and was developed in Moscow’s Gamaleya Institute.

The director of the Institute of Medical Parasitology announced that, “The safety of the vaccine has been confirmed. It corresponds to the safety of those vaccines that are currently on the market.”

However, experts have raised questions regarding its safety and effectiveness since it is being claimed to be approved for civilian use even before clinical trials are completed.

#RussianVaccine has been trending ever since the announcement. Memers are taking to Twitter to express their scepticism and concern regarding Sputnik V.

However, people have mostly celebrated this positive development with hilarious memes and jokes. The netizens are continuously providing us with some funny reactions and we are just LOVING it!


Jo tera hai woh mera hai!

Where will Corona hide now?

Do na humko, do na plzz

Kaafi busy now!

Go Corona GO!

Life will be easier now!

The news of the vaccine has given us a ray of hope. Yet, the future still remains to be highly uncertain. However, the only thing that is certain is the non-stop supply of memes from our end.

Wanna have a look at some more memes while also learning about the power that memes have in the 21st century?

Get in touch with Youngun India today!

Article written by Krishanu Sanyal


Memes about Yeh Rishta Kya Kehlata Hai: Yeh Serial Kya Dikhata Hai?

The pandemic has changed our lives completely. Right since March, when the entire country went under a lockdown, we have had a terrible time coping up with things and adapting to the new lifestyle.

The entertainment industry had to face numerous challenges with the initiation of the coronavirus. The upcoming movies were shifted from theatres to OTT platforms, and the TV soaps and serials had to stop shooting. 

Now, with life slowly resuming pace, shoots have started to begin with all the necessary precautions. However, one particular serial has caught everyone’s attention because of its bizarre reopening episode.

Yeh Rishta Kya Kehlata Hai is a daily TV serial running for 11 years now! The show has earned quite a name for the various twists and turns that it provides. This time, however, the twist was indeed very, very “unique”.

The twist is what we would like to call a “Covid Twist”…

The show, highlighting the current on-going pandemic, resumed its episodes by making the characters wear masks and face shields. 

Yep, you heard that right!

Now we have a show which has changed its entire script according to the looming coronavirus outside! And you say that Indian TV shows are not ‘realistic’.

The characters are primarily seen discussing about the virus and the various problems that the family has to face during the nationwide lockdown. 

The lead couple were also seen performing the process that one needs to follow before leaving the house. 

But hang on, it didn’t stop there.

Karthik (Mohsin Khan) was also shown (trying to) to kiss Naira (Shivangi Joshi) through her face shield…

It’s safe guys! This is the proper way…

Naturally, Twitter couldn’t handle the cringe and started doing what it does best:

We will let you know as soon as we find out!

Covid who?

Dropping truth bombs huh

Kehlata hai?

The usage of shields, masks and ‘romance’ has brought this show in the spotlight amidst millennials. And with it, came its memes.

Can you guess what followed this?

These memes automatically promoted the show on social media. 

The fact that a Netflix-generation is discussing about a saas-bahu soap opera is testimonial to the real power of memes on the internet. 

One who has the control over memes, has the control over everything.

So why wait? 

Get in touch with Youngun India today and let the memes do the talking for your brand!

Article written by Krishanu Sanyal


#Tonorrow MEMES show the difficulties of making a typo!

Grammar Nazis Trigger Warning:

Prime Minister Narendra Modi’s Mann Ki Baat is something that the entire nation looks forward to every month. It is through this show that PM Modi addresses all Indians.

However, things took a slight turn this time a day before his Sunday address.

PM Modi took to Twitter to ask the people to tune in at 11 AM on 26th July. But wait, there’s a small error there. In his tweet he or perhaps his social media team misspelled ‘tomorrow’ as ‘tonorrow’.

The tweet triggered the Grammar Nazis and they came onto Twitter to create some hilarious memes about it. 

Many people started comparing this to the ‘covfefe’ moment of U.S. President Donald Trump. In this similar instance, President Trump had misspelled the word ‘coverage’ as ‘covfefe’. Trump had tweeted, “Despite the constant negative press covfefe” on May 31, 2017.

It is very surprising that literally anything under the sun can become a major trend on Twitter. What is ‘tonorrow’? A simple typo which can happen with anyone. 

But, on Twitter, it may get a little heavy!

The trend was further escalated when a few other leaders copied the exact same text and pasted it on Twitter without noticing the typo.

The Indian Meme Community did not leave this opportunity to poke the leaders for not proofreading the tweet. The trend led the tweet to be deleted. But don’t worry, the memes are still fresh and will make you ROFL!

Let the memes begin…

This one’s for the Bond fans!

Hahaha, true that!

Exasperating Farrago…

Bohot Hard! Bohot Hard!

It’s too much for the Oxford Graduates!

Well, all we can say is, typos can happen to anyone. ‘tonorrow’ was a simple error, but the memes that followed turned out to be so hilarious that we just couldn’t stop noticing such a tiny typo.

Kinda shows how powerful memes can be these days. Even such tiny little details can be brought into the limelight through memes.

Memes =

With memes, anything and everything can trend on the internet! 

So why not harness this power for marketing?

Discover meme marketing at Youngun India.

Article written by Krishanu Sanyal


Memers ask “Ye Binod Binod kya hai?”

Heard about Binod yet?

Well, if you haven’t, we feel Binod for you! 

What is this #BINOD?

Our Instagram feeds and Twitter time lines have been flooded with this weird meme trend about #Binod.

This meme trend just proved how the internet is obsessed with MEMES!

Well, a YouTube channel called Slayy Point uploaded a video in mid-July called “Why Indian comments section is garbage?”

In this video, they analyzed how people commented utter crap and garbage on YouTube videos. One such comment which grasped the nation’s eyes was “Binod”.

A person by the name of Binod Tharu seemingly commented his own name without any further context.

And well, this was enough for the Indian Meme community to make it a trend!

See for yourself:

Memers went berserk when more and more people started taking part in this.

Memes ranged from how the social media is filled with Binod to how several people are unaware of the trend to how Binod is the real celebrity now.

Come on, let’s take a look at memes!

Well, there couldn’t be a more accurate representation of social media rn:

Were you also confused about the Binod trend? Well, you weren’t alone!

Control Uday, control!

The nation wants to know the identity of Binod!

Soon, everyone and everything became Binod.

It didn’t take long for the internet to point out the irony of Binod taking over genuine topics like coronavirus, depression etc.

The memes are still continuing to pour in. While some people have termed this as an useless trend, others are taking part in it by commenting “Binod” on every post they come across.

This meme trend just proved to be a blessing for the youtube channel Slayy Point. The video in talks alone has over 6 million views!

With memes surfacing everywhere, everyone was compelled to watch the video in order to know about the origin of Binod.

Turns out, memes can make you do anything!

Ever wondered what will happen if you use memes for marketing your brand?

All we can say is that the results will be a-ma-zing!

To know more about meme marketing, contact Youngun India.

Article written by Dishika Bakliwal


Launch of #JioGlass leads to Smart MEMES!

“Eh Chashmish!”

Heard that before?

Remember how this statement used to make us feel out of place among our peers? Made us feel less cool and more of a nerd?

Well, not anymore. Because now, Jio has come up with a very “COOL” glass, called…. JioGlass.

Reliance Chairman Mukesh Ambani has been in the news quite often these days. A few days ago he surpassed Warren Buffet, becoming the world’s sixth richest man. 

On July 15th, during Reliance’s Annual General Meet 2020, Ambani announced a number of new plans and investments. The company announced that Google will invest Rs. 33,737 cr for a 7.7 stake on Jio Platforms.

Along with this, he also announced the launch of new products such as : Jio TV+, 5G services, JioMeet, JioChat, JioGlass and many more.

Now, the most obvious question is…

JioGlass is a mixture of Augmented and Virtual Reality which have been “designed for teachers and students to enable 3D virtual rooms and conduct holographic classes via Jio Mixed Reality service”.

While Jio announced several new products, the Indian Meme Community as usual did not fail to amuse us with some amazing memes on Jio Glass.

People based their memes on the similarities of the Jio Glass with some iconic glasses used in movies and also on the fact that Ambani IS GETTING RICHER EVERYDAY!

Let’s take a look!

He did it before it was cool!

Ambani Bhagwaan Hai…samjhe?

Sahi khel gaya guru!

Bhagawan ka diya huwa sabkuch hai, phir bhi?

The perks of having a Jio Glass!

*heart skips a beat*

Memers have taken the internet by storm with these hilarious memes of Jio Glass. As the country awaits the launch of these innovative products in the market, we also realise how memes have already created such immense hype about this product.

The power of memes, ladies and gentlemen!

Well, that’s what you get once you sign up for meme marketing…

Want to know more about the power of memes and meme marketing? 

Get in touch with Youngun India now.

Article written by Krishanu Sanyal


3 Steps to Have a Successful Meme Campaign

Memes have grown in popularity over the years and have become an important tool on social media platforms for many reasons. Because they are fun and relatable, they can be enjoyed by everyone and are one of the best ways to gain engagement on social media.

As people’s lives become more and more internet and social media-oriented, it is becoming clearer that meme marketing is going to play a huge role in the future of marketing.

Today, a number of brands are starting to go down the route of meme marketing because memes have become the favorite type of content that people on the internet consume.

But like any other marketing strategy, brands need to keep some things in mind for this too.

  1. Determine Target Demographic

Firstly, brands need to understand their target demographic.

Understanding your target audience and their media browsing habits is crucial to any marketing campaign.

By knowing what your audience searches for on the internet, you can understand which trends to make memes about as well as your audience’s sense of humour.

After all, the selling point of memes is that they are witty and relatable!

With social media platforms growing in popularity, memes are becoming more and more effective than advertisements. They help in sharing marketing content better than advertisements do.


Rather than being skipped like advertisements, they resonate with the audiences and hence awareness can be raised about the brand/product.

  1. The Memes and Campaigns must be Timed Right

It is common knowledge that social media is extremely fast-paced now. Trends change and arise almost every single day. 

But it is important to keep in mind that not every trend will work for your brand. The product and the brand should also be analyzed before jumping onto a meme trend.

Further, because memes do not have a very long lifespan, it is crucial to ensure that it gets a good amount of exposure in a short span of time.

  1. The Medium of Circulating Brand Memes

This brings us to our last point: the medium through which these memes are posted online is supremely important.

Again, most advertisements tend to be skipped. So naturally, advertisements and other traditional forms of marketing are essentially ineffective and are becoming obsolete day by day.

So how can you get exposure for your memes?

Meme accounts!

The Indian meme community is growing every day and has millions of followers that are all extremely diverse.

The admins of these meme accounts also understand the sense of humour that appeals to the younger generations better than brands do.

So the potential for a better outreach is much larger than advertisements because these memes can also spread like wildfire across other meme accounts and their followers if they are constructed well because they can be shared very easily.

And the biggest reason why meme marketing can work is because it doesn’t interrupt the flow of content that users consume on a daily basis like video advertisements do.

So, all in all, memes hold immense potential in the digital marketing world. From enjoying an immense viewership to almost a nil skip rate, they can upscale your brand’s online reach.

Still not convinced? Contact us at Youngun India to know more!

Article written by Yusra Ahmed