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TikTok crumbles down on Google Play Store with the Power of MEMES!

Have you ever regretted arguing with someone? Had an argument where the comeback was unbearable. Humiliated to the highest degree?

We know the pain, we’ve been there too!

Amir Siddiqui is probably one such person who is regretting his decisions now. 

An avid TikTok user, he has now somehow managed to bring down his own reputation as well as the ratings of TikTok simultaneously.

If you don’t know what we’re talking about, don’t worry, we’re here to explain!

It all started when Amir posted a video on Instagram calling out ‘YouTubers’. 

In the video, he accused YouTube of plagiarizing content from TikTok and losing brand support.

Well, well, well.

Needless to say, YouTubers had to respond.

Popular YouTuber Ajey Nagar a.k.a. CarryMinati struck back with his video called “YouTube vs. TikTok: The End”.

The video turned out to be immensely popular and was on the verge of becoming the most liked non-music video on YouTube.

However, the video also received several backlashes due to the sexist slurs that were used. It was brought down by YouTube for violating its policies. 

This outraged the fans. They started trends like #RoastNahiFryKarunga #BanTikTok #TikTokDown on Twitter. 

Twitter exploded with memes targeting Amir and TikTok, demanding to ban the video-making platform.

Several anti-China critics also came up accusing TikTok to be a platform promoting hate, violence, acid attacks, and vulgar videos. 

In response to these videos, National Commission for Women’s chief, Rekha Sharma said that she would write to the government asking them to ban the app as it is “promoting unproductivity in the country and doesn’t have the sensitivity or means to act against dangerous videos”. 

Meanwhile, YouTubers to TikTokers..

It’s time to address the elephant in the room: Memes.

Memes hold immense power within themselves. They can build or destroy empires. 

How, you ask?

Earlier, TikTok had a Google Play rating of 4.5 stars. 

Now, it is 1.2 stars.

Who do you think is responsible for this?

TikTok is an immensely popular app and has more than 200 million users only in India!

But this latest ‘YouTube vs. TikTok’ war has led to its downfall which could possibly put an end to all its brand endorsements in the future. 

On a different note, we are happy that Indians have finally learned to prioritize things in life. As the world fights a global pandemic, there seems to be a bigger issue at hand, here in India. 

Now that you know the whole story, let’s take a look at some of the memes which have led to the downfall of TikTok ratings:

Indians can really do wonders….

Bhaaaaagggooooooooooo…….

Life seems much better now…

The gravity with which TikTok’s ratings have come down depicts the power of memes, memers as well as meme marketing.

Today, memes truly hold the power to influence masses to a large extent on social media.

These memes were unplanned and led to such a drastic change. Think about how a strategically planned meme campaign can change your brand’s online presence!

Already excited!? Get in touch with Youngun India for more!

Article written by Krishanu Sanyal

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How WWF celebrated Earth Hour 2020 with a Meme Campaign!

Earth Hour was started in 2007 and is the WWF’s flagship global environmental movement. 

Every year, individuals, businesses, and communities are encouraged to switch off all non-essential lights from 8:30 pm to 9:30 pm on a specific day towards the end of March. 

Today, it has grown to become one of the world’s largest movements for the environment. The movement recognizes the role of the collective power of individuals in overcoming environmental challenges. This year, the theme for the movement was Give Up to Give Back.

WWF India came up with a number of activities that citizens could take part in to celebrate Earth Hour. For instance, people could post video of themselves taking the Earth Hour pledge, they could dance to the music specially created for Earth Hour and they could also share their scores of the Earth Hour Quiz with their friends. 

All these activities created a stir on the internet about the Earth Hour.

The main objective of the campaign was to encourage the youth to adopt habits that were better for the environment and to continue practicing them even after Earth Hour.

WWF also came up with twelve fictional characters called the Give Up warriors. Each of these characters promoted the small changes in our lifestyle that we could make to save the environment such as ditching plastic, saving water etc. 

The Campaign:

As a way of promoting Earth Hour, WWF India also launched a meme campaign. 

Yes, that’s right! A meme campaign to save the environment!

Indian meme pages began posting Earth Hour memes which not only managed to raise awareness about the Earth Hour, they managed to do it in a humorous way.

These memes helped further the objective of the movement since they threw light on the habits which one could adopt to help the environment.

Memes about family and friends understanding or not understanding the importance of Earth Hour helped suggest to the people that they should do their best to spread the word about the movement.

Some memes focused on the basic motive of Earth Hour that was to switch off all non-essential lights which is called the Switch Off initiative in the movement.

Meme campaigns for such causes are useful because the message has a greater impact on the younger generations. Besides, advertisements for these causes often get ignored because people believe it does not directly affect them or their individual efforts “won’t make a difference.” 

The fact that the memes for this campaign received likes ranging from a thousand likes to more than fifteen thousand likes depicts the true power and potential of meme campaigns.

Here are some more memes from the campaign!

Meme campaigns hold immense power within themselves to target the soft spot of today’s youth.

The fact that the WWF recognized this potential for a cause as serious as saving the environment, lends it all the more credibility.

If you wish to ditch traditional ads and want to know more about harnessing the power of meme campaigns, head straight to Youngun India.

We promote your brand the meme way! 😉

Article written by Yusra Ahmed

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Monisha Beta is the New Sensation. The Rest? “Too Middle Class”

This nation-wide lockdown due to Coronavirus has allowed us to re-watch some of the gems of Indian Television on our screens. 

Be it the epic Ramayana, or our childhood superhero Shaktimaan, we are surely having a great time revisiting our childhood days. 

Ever since the popular sitcom Sarabhai vs Sarabhai returned to our television screens, the internet has been flooded with the memes from the show, especially the ones related to “#MonishaBeta”. 

In the show, the posh, elite and sassy mother-in-law Maya Sarabhai (played by Ratna Pathak Shah) always takes a dig at her daughter-in-law Monisha (played by Rupali Ganguly) by improvising on her language and mannerisms as they sound and look “too middle class” to Maya. 

The “Monisha Beta” memes started when the Dalgona coffee became a thing on the internet. 

Since then, the memes have been spreading like wildfire. The idea of these memes is to mock some of the common phrases that we use in our daily life. It shows the linguistic divide that people have created where a term used in English is considered to be “high class”, whereas any other term is classified as “vernacularly middle class” (in the words of Maya Sarabhai!)

The memes keep coming and the creativity level just gets better and better. Our favorite Gurugram Police also took to Twitter to share some important messages through some hilarious memes.

This also paved a way for several brands to continue with their promotion amidst this lockdown. They used the Monisha beta memes to create some amusing and entertaining memes.

Zomato explained the papri chaat in the most elite way possible. Now, hopefully, Maya Sarabhai can have them without any hesitation!

This didn’t stop with only Zomato. Swiggy and Dunzo soon followed…

Airtel India has something to say about the “signal ke dande”!

Gym karlo, but in a sassy way!

Tinder teaches people to make their relationship sound thora high-class type…

Fevikwik India fixes our vocabulary…

With such a creative way of promotion, it has to be none other than Milton…

Comedy Central couldn’t stop itself from making a crossover of Friends And Sarabhai vs Sarabhai…

We hope you’ve learned by now the difference between sophisticated terms and middle-class terms. Just kidding, bindaas bolne ka jo bolna hai!

While language difference like this runs across the world, there’s one language here to stay: the language of humorous memes.

Hence, it’s time to discover meme marketing and give your brand a desirable makeover with Youngun India!

Make memes, not ads!

Article written by Krishanu Sanyal 

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The Meme Game of Paatal Lok!

“WhatsApp pe padha hai, ye toh Meme Lok ho gaya hai!”

Amazon Prime’s latest crime thriller Paatal Lok, which premiered merely a week back, has already become a hot topic on the internet. The web-series has received praises on its authenticity in portraying the darker side of the Indian society. 

The show follows the investigation of a murder conspiracy of a renowned journalist, led by a cynical inspector, Hathi Ram Chaudhury. It shows how he has to descent into the unapologetic and chaotic “paatal lok” to uncover the truth. The series explores the interaction between the four estates of democracy.

Produced by Anushka Sharma, this web series has already been called a masterpiece. Several have proclaimed this to be the “baap” of series like Sacred Games and Mirzapur.

The social media platforms have been flooded with appreciation and praises for the realistic story and portrayals by the actors. 

But what has really got the people to open up their devices and binge watch the show, are the memes. Ever since the premiere, the memes have been spreading like wildfire. 

The memers after watching Paatal Lok were like…

When it comes to memes, people don’t want to miss out on anything. To fully understand the reference, people have started to binge watch this show. 

The lockdown has just been a blessing in disguise for the makers of the show. With memers sitting at home, the promotion of the show has been on the rise with the creative medium of memes. 

The catchy dialogues of the show has helped the Indian Meme Community to produce some hilarious content. The netizens are converting lines like “Camera nikaal”, and “ maine whatsapp pe padha tha” into memes that are leaving us in awe.

But wait, hold on…

Let’s take a look at the memes:

Literally everyone’s Instagram story during lockdown:

Oops, everyone’s guilty of this…

Maa ki baat maano!

We have all been there!

Remember this?

The brands have also not left any stone unturned in promoting their brand through these memes…

Tinder has a new way of explaining the three loks to us:

As usual, Mumbai Police did not disappoint us!

Ahem Ahem…

The customized version of the three loks seems to be the favorite template among most brands:

Guess who also took part in this meme-play?

The producer of the show, Anushka Sharma, also shared a meme featuring the ‘swarg’, ‘dharti’ and ‘pataal lok’, taking pictures from her own movies. She captioned it as, “Hi this is a ‘Lok(y)’ reminder to tell that #PaatalLok is live, watch NOW.” Have a look…

Here are some of our favorite memes from the show!

But again, there are some sly people around as well…. Don’t be one of them!

The memes have said enough…..

If you haven’t watched the show yet, we just have one piece of advice for you:

“If a man likes dogs, he is a good man, if a dog likes man, he is a good man.” #SpoilerWithoutContext

This recent example of a show gaining immense popularity through memes is an impressive feather in the meme marketing cap, ain’t it?

Thinking of giving your brand a meme makeover? Youngun India is here to assist!

Article written by Krishanu Sanyal

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Kya Aap #Aatmanirbhar Hai?

“PM Modi to address the nation at 8 PM today.”

Relax, we got you panicking, didn’t we!?

Our honorable Prime Minister, Narendra Modi has a way with words.

Anddd with millennials!

Whenever he comes on our television screens, at that patent 8 PM click strike, the nation stays glued. It is with PM Modi that the youth has become ‘excited’ to watch a national leader’s speech. Because if you don’t, well you’re going to be missing out on a lot of content, and that too for days to come!

Umm wait, this isn’t a blog to discuss politics.

Damn right, it isn’t!

So, let the meme game begin!

The Nation turns #aatmanirbhar!

The most recent speech was given by PM Modi on 12th May, 2020.

And while there were several key takeaways and announcements in the speech (uske liye jaake news padho), the millennial mind set on to one thing: AATMNIRBHARTA.

To understand this complex term, everyone googled it.  Quite literally.

Here’s the Google report from that evening after the speech aired. The term aatmanirbhar and its related terminology witnessed an outbreak on Google!

The word witnessed a sharp rise from a search score of 0 to the maximum search score of 100 in no time.

Enter: The Meaning

PM Modi appealed to Indians to become aatmanirbhar, which translates to “self-reliant” in English. 

For a more detailed meaning, aatma essentially means self and nirbhar means dependent. Voila, that adds up to “self-dependent”.

Thank us later!

PM said that India must turn self-reliant in fulfilling all its needs.

In the speech, people were asked to switch from international brands and instead support local brands. This was supported by the statement: Vocal for Local.

While the speech lasted for just 30 minutes, the memes were quick enough to circulate even before the speech ended. 

Man, they are fast!

The memes started by taking a dig at the frequent usage of the unusual word itself:

The memes soon escalated to become more flexible in their approach! From Ramayana references to Bollywood song references, the #aatmanirbharta trend did not disappoint:

Okay, one last meme!

How Local brands Vocally expressed Aatmnirbharta?

PM Modi talked about supporting local brands, hence they had to respond and how!

This new #aatmanirbharta and #vocalforlocal resulted in a meme fest on the internet, with brands advocating their Indian origin through creative posts:

On a scale of 1-10, how aatamanirbhar do you feel after reading this post?

While people have started to turn aatmanirbhar, it’s time for your brand marketing to turn aatmanirbhar as well!

Instead of relying on commercialized, promoted content, it’s time to remodel it through original meme campaigns!

Get in touch with Youngun India for more on Meme Marketing.

Article written by Dishika Bakliwal

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The Memes are Catching on to the Coronavirus!

For those in the unknown, first of all, how the f…ish are you still in the unknown?

Secondly, Coronavirus is a type of virus which has symptoms ranging from mild cold to severe Middle East Respiratory Syndrome (MERS).

Starting in China, the world is currently grappling to cope up with the pandemic.

And what’s helping to cope up?

MEMES!

While a serious pandemic which has killed thousands doesn’t really seem like a polite topic for humor, but meme-makers ain’t gonna stop.

Humor is known to relieve anxiety and stress, but how appropriate is it in times like these?

The memes have caught on to certain topics surrounding Coronavirus such as sanitizers, face masks and…toilet paper!

But what has led to a surge in the memes surrounding Coronavirus?

The fear. The anxiety.

The world is scared but no one would admit it.

Such memes offer a momentary respite from the stress.

Gen Z is shit scared right now but they aren’t having any of it. They have employed dark humor and memes as their social distancing weapon.

But what is so unique about Coronavirus memes? 

It is a globally shared ’emotion’.

Starting from China, the memes have spread faster than the pandemic. With cases springing up in India, the memes have found a spot here as well.

Instagram, Facebook and TikTok are flooded with dank memes err day, err night.

The Indian meme community started the meme shenanigans when several educational institutions declared suspension of classes for 2 weeks. What followed was a storm of memes targeted at students. A favorite was:

What followed this was an unprecedented move by the Indian telecom sector. They set everyone’s caller tune to a PSA of a person coughing and explaining the situation around COVID-19.

Along with awareness, it helped in spreading a lot of laughter!

Indeed, that caller tune is nothing short of torture!

Every morning, Instagram is flooded with innumerable memes bringing newer aspects of Coronavirus into light. After hand sanitizer and face masks were declared essential commodities by the government, memes just couldn’t control anymore!

And obvs, Bollywood couldn’t be left behind!

Enter: Travel Bans.

To curb the inter-transmission of the virus, various countries including India have imposed travel restrictions.

A new term has been doing rounds during this time – social distancing. It is a term used to urge people to maintain a minimum distance of one meter from others and stay at home until this subsides.

But wait, who won here?

Introverts!

Laughter is the Best Medicine

Ever heard the above phrase?

It is high time that we acknowledge the seriousness of the situation and start practicing basic precautions.

It is essential to spread awareness, not panic.

Memes are certainly doing their bit towards reducing anxiety levels. 

It is medically proven that one can’t feel anxious or nervous while laughing. Barring some exceedingly dark and inappropriate memes, the memes around Coronavirus are helping the world cope with constant anxiety and fear. To those staying at home and finding ways to pass their time, memes are nothing less than a blessing.

Say NO to Misinformation

Jokes apart, any and every situation can be easily worsened through misinformation. While the main purpose behind most of the memes is inducing laughter, some memes systematically spread misinformation, false news, panic and fear.

It is crucial to curb the spread of such memes and posts through a collective effort.

After all, we’re all here to spread laughter, not misinformation, right?

On an ending note, I just have a random thought:

Happy sanitizing!

In conclusion, this is a perfect example of how the meme community is holding a huge chunk of attention on the internet. And with great attention, come great advertising possibilities!

Discover Meme Marketing with Youngun India  and Make Memes, Not Ads 🙂

Article written by Dishika Bakliwal

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Coffin Dance: How these Boys from Ghana became an Internet Sensation through Memes

For several months now, a particular funeral coffin dance video has gone viral over the internet and TBH this is the longest meme trend we have ever witnessed… it has sustained even after months!

The Meme Community once again did not leave any stone unturned to create some hilarious memes out of it. 

From epic video fails, rap battles, animal attacking humans, gym lift fails….millions of videos ended with the coffin dance.

You must be thinking who are these coffin dancers and why are they dancing at a funeral? Well then, let’s take a look at the origin of the Coffin Dance Meme!

Dancing with the coffin is an ancient tradition in Ghana. The people believe death to be a homecoming and thus they celebrate it by hiring these special dancers, also called the Pallbearers. 

Usually, these pallbearers are a group of 4 to 6 people, with some impressive dance moves. BBC News Africa made a documentary on such pallbearers and their impressive dance moves in 2017. 

Have a look:

These pallbearers call themselves Benjamin’s Company or Nana Otafrija and have been actively employing people into the business.

Wondering where it all began?

Well, the memes started with a TikTok video of a skier who unsuccessfully jumped on a springboard. But instead of this epic fall, we get to see the Pallbearers dancing. The EDM track Astronomia by Tony Igy was played all along with the video.

This format was picked up by other meme-makers and the coffin dancers became an internet sensation overnight. The trend started developing in March 2020.

All sorts of video fails started using the coffin dance just like the other memes which ended with “Directed by Robert B. Weide”.

(We just hope you know about the reference that we talking about *fingers crossed*)

FUNERAL DANCE X CORONAVIRUS 

While millions of people across the world are under lock down, boredom has set in, and people are dying to step outside their home. The coronavirus pandemic has given stimulus to this meme. The message is simple, “Stay at home, or dance with us”.

Thousands of social media users have created several hilarious memes of the coffin dance. The video has been used to remind people to stay indoors, or otherwise, they may end up on the shoulders of the pallbearers. 

Countries like Brazil have put up billboards to spread the message…

The boys have become so popular, that the police around the world have started to imitate the dance form to spread awareness!

In Tamil Nadu, the police danced in their uniform while carrying a man in a stretcher, warning people to stay home…

And the Indian Police isn’t the only one….. 

Have a look at Peru!

These cops got some moves!

The boys came out in a video recently and thanked the doctors who have been working tirelessly in these difficult times. They have also asked everyone to stay at home. They have been using this popularity in spreading awareness all across the world through social media.

However, these memes have also brought immense joy in our lives, as we are stuck in our homes. Several famous pages and celebrities have created and shared the coffin dance memes.

Here are some of the best compilations and videos. Sit back and enjoy!

View this post on Instagram

Brave kitty 🐱 Follow for more #coffindancememes

A post shared by Coffin dance memes (@coffin_dance_memes) on

Memes have definitely grabbed a spot in our hearts, haven’t they?  and If you are curious to know more about memes, marketing and meme marketing, get in touch with Youngun India.

Article written by Krishanu Sanyal

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X Æ A-12: Decoding Memes

Who is He?

On 4th May, Elon Musk and his partner, Claire “Grimes” Boucher announced the birth of their first child together. 

Elon Musk, the CEO of ventures such as Tesla, SpaceX, and The Boring Company is known for his somewhat eccentric behavior. Besides having launched a car into space, a number of his tweets seem to have no comprehensible explanation — not something one would expect from the CEO of one of the biggest companies in the world.

Naturally, when he informed his 33.8 million Twitter followers of his baby boy’s name — X Æ A-12 — it did not come as too much of a surprise to most people.

Wondering how the name is pronounced? Continue reading to find out!

The explanation and the pronunciation…

Of course, it didn’t take much longer for the news to blow up and take over the internet — especially because this was Musk’s first child since his triplets in 2006. As more and more people on the internet started speculating and came up with theories about how the name is pronounced, the internet was flooded with memes:

Grimes broke down the components of the name on her Twitter but that only went on to confuse people more because it still didn’t clarify the correct pronunciation for the name.

In a podcast with comedian Joe Rogan, Musk revealed that the name was mostly decided by his partner. His only addition to it was the “A-12”. This, unsurprisingly, was a tribute to pioneering aerospace tech — the Archangel 12 which he pointed out to be “the coolest plane ever”.

In the podcast, Musk said that the right pronunciation of the name was “X Ash Archangel”. Consequently, the internet came up with memes about the problems the child would face in his daily life as he grew up and would probably change it as soon as he attained the legal age to do so.

…and other problems with the name.

Since X Æ A-12 seems more like a word that meets Facebook’s criteria for being a strong password or a name for a robot with artificial intelligence than a baby’s name, the internet had a field day.

The newborn had more memes trending about his name than any of the Kardashian-Jenner babies did! This consequently also sparked memes about how the family would react to the fact that he could be a threat to their popularity when it came to strange names.

 

The baby was born in California. So while Musk announced the name on Twitter, memes were made about how they would face difficulties to get the baby’s name registered since including numbers or symbols in a name is against Californian laws.

Where there is a trend, there is a brand following it!

A number of brands such as Durex, Pampers, Paytm, GoDaddy, and Cofsils among others also jumped in on the trend and took a dig at the baby’s name. 

Here are some of the best memes that brands came up with:

Incorporating meme trends like these into campaigns works greatly in favor of brands because of their topical nature. Such campaigns appeal directly to millennials, thanks to their updated knowledge of meme trends. 

The Indian Meme Community has pages that have follower counts of up to almost 5k and with the number of pages that exist, reaching out to millennials and Gen Z is much easier through memes than it is with ads that are most likely to be skipped.

On a different note, we are just sad that Elon Musk missed out on an opportunity to name his baby Melon Musk!

Just a name took the internet for a spin! Still wondering how memes function in the favor of brands?

Youngun India is here to assist you with all things “meme”!

Article written by Yusra Ahmed