Beardo’s Meme Game raises the Bar for its competitors

Companies always look for a unique way to market their products but when it comes to Meme Marketing, there hasn’t been any marketing campaign better than the new #WahKanda trend that went viral overnight. 

Who would’ve thought that just a mere onion would gain such attention on social media? But one can never say. People get obsessed with such weird things these days. Remember the egg? (Yes, the very same egg that became the most liked picture on Instagram beating Kylie Jenner). 

Thus, it wasn’t a surprise when this onion became the talk of the Meme community. 

Beardo created an Instagram page putting up a picture of an onion which earned 60k+ likes. The #WahKanda campaign started ahead of the launch of their new product, “Onion Oil Concentrate”.

 “The Kanda that will make your hair go Wah!” This seemed to be a offtrack approach to promote one’s product, but the genius of it dawned upon us much later. A page was dedicated solely to the picture of this Kanda. A stream of memes came up as soon as the picture gained more than 50k+ likes. The stir was created at the fact that this Kanda was going viral for no reason at all.

Here are few Memes …

Beardo  engaged influencers like Bhuvan Bam, Amit Bhandana and Zakir Hussain to post stories around this. The curiosity shot up and thus Beardo had a successful product launch. 

When asked about how the company came up with this innovative idea, co-founder of Beardo, Ashutosh Valani said: 

“We knew our product was innovative and hence we worked with Gozoop on a launch approach which was equally fresh. I believe that the reason why #WahKanda gained so much traction online because of its pure simplicity and our thorough understanding of how people use and engage on social media. It was a bold move and I’m glad people responded with the same amount of favour”

Beardo Oil Concentrate is made using cold pressed Red onion oil which keeps nutrients and minerals like sulphur, vitamin B complex, E and C intact. It also has moisturising and nourishing properties. This oil concentrate is made with more potent red onion oil, which in turn helps in hair growth, prevents hair loss and provides nourishment to the hair. One can apply this concentrate by adding a few drops to a regular hair oil and massage gently with the fingertips. For better results, one can apply this directly on the scalp and leave it overnight.

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When you read those technical details! perhaps you we are pretty sure you didn’t read it!

Here is the same information baked for you in the form of Memes!

The #WahKanda campaign has turned out to be a spectacular strategy which other cosmetic brands may also use to promote their products. But the popularity that #WahKanda received will be a Herculean task for any other brand to achieve. 

All in all, they have managed to make the internet collectively say, Wah! That was Kanda cool!!

Qudos to the Indian Meme Community who made this campaign an even bigger success.

But Who are we? and Why are we writing about this?


We are a team of millennials who are bringing brands closer to the Indian Meme Culture through Meme Marketing.

Care to know WTF is Meme Marketing now?

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Article Written by: Krishanu Sanyal 


Zomato’s Happy Rider: an Indian meme community sensation

Who is the ‘Happy Rider’?

An interview with Sonu – better known as Zomato’s Happy Rider – a delivery executive, recently went viral through a TikTok video. In the interview, he was asked questions about his earnings and what happens to orders that are cancelled. What made him an internet sensation?  His facial expression. His constant smile throughout the interview left the viewers with a smile too. 

Today’s internet culture allows us to order almost everything – medicines, food, clothing – with a few simple taps while we sit in the comfort of our homes. But it is the delivery boys like Sonu who make this possible. Whether it’s raining cats and dogs or the sun is beating down, they are the ones who make it happen and try their hardest to deliver packages on time. And this video led the internet to make sure it gave credit where it was due.


How did brands react?

To pay a tribute to all its delivery executives and everything they do, Zomato’s official Twitter and Instagram accounts temporarily changed their profile picture to that of Sonu.

Lay’s also posted a picture of Sonu’s smile edited onto a packet to thank delivery executives while simultaneously promoting their new packaging.

Every once in a while, the internet comes up with a meme that is nothing short of inspiring. Sonu’s smile while talking did exactly that. Any brand that is targeting the younger generations has to keep a close watch on the meme trends and tap into it effectively. It is very difficult to keep up with the neo trends especially for brands like Zomato who target the young.

To make it simple, marketers can hire meme marketing agencies. 

Gurugram Police Department’s Twitter page very brilliantly used Sonu’s video to put forth an important message about using helmets as well.



The video also led to a number of people asking Zomato to give Sonu a raise in return for the publicity the food delivery service has received because of the video going viral. Some even suggested Sonu being Zomato’s Employee of the Month. A meme page, @zomatoin_memes, was created on Instagram to post memes solely about Sonu. 

Why did Sonu go viral?

Evidently, the impact that Sonu’s interview has had on the Indian meme culture has been huge. The expression of his face gave context that is relatable, could be recycled and tells a story. A perfect meme template!

The memes created have varied from exam season memes, Friday memes, as well as the famed steal your girl memes. 

Also, this meme went viral because it finally gave recognition and appreciation to all the delivery boys for the effort they put in. Further, in a time of deep political distress in the country, it is refreshing to see wholesome videos such as those of Sonu. 

Thinking how your brand/agency can leverage the power of memes? Stop thinking, start dialing!

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Article written by Yusra Ahmed