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How to spend 0$ on advertising and win: Tesla Cybertruck

The announcement by Tesla of launching an electric version of pick up trucks had received a lot of attention. 

What was more attractive and unique was it’s design, which gathered much attention from the public. It was not like all the other trucks present in the market it had its own distinctive design, which was an eye catcher.

The popularity of pick up trucks in the U.S is evident. About 20% of new registrations in the U.S are pick up trucks and in some states the market share is over 50%.

The segment is heavily dominated by Ford F150s and Ram.

Tesla took a risk by not following the same trend of producing similar trucks in the market but instead, it went a step ahead and created a very different looking truck with all the premium quality materials, to provide quality comfort.

“CYBERTRUCK”,the name itself feels so dissimilar and exhilarating. This cool name by itself contributed to the promotion of the truck.

The company says they would spend more money on improving their technology than on ads. And they proved it by their genius advertising strategy let’s see how?

The Alien Design: The exclusive design of the cyber truck resulted in the explosion of memes over the internet. People went crazy over the exterior look of the truck. This gave the cybertruck immense publicity among the people.

The company was able to save thousands of dollars which would have been spent on advertising the truck. The idea behind choosing such a design was very clear they wanted to stand out from their competitors and they also knew people would talk about their design they would share their opinions regarding this and that exactly what happened and that led to the free advertisement.

THE FAILURE OF THE WINDOW GLASS: 

Major publicity for the cybertruck was given by its faulty window glass. As we saw what happened in their launch event when one of their designers tested the window glass by hitting a steel ball, to everyone’s surprise it cracked. This incident exploded on the internet in the form of memes and everyone was talking about it.

But all these things worked in the favour of the company and cybertruck. More than 250,000 people have reportedly pre-ordered the cybertruck right after the event.

Surely, the company must thank the memers and the meme community out there for contributing in the promotion of the cybertruck.

At the end the launch of the cyber truck was a great success and the company received about 500,000 reservations. Tesla’s 0$ investment in the advertisement was a genius idea where they utilised the resource out there for their profit and also more and more companies should do the same.

Now what does it mean for Brands & Advertising Industry in 2020?

Tesla’s case was genius, not many Brands can get to that level! But did you notice.. there is something common between Internet conversation and the Meme Community…

The Meme Community defines the conversation happening on the Internet !

but

How close are Indian Brands closer to this community?

Well.. If you ask us, They are no where close to it!

Then what’s the solution?

The answer is Meme Marketing!

Don’t worry, We know you are lazy so we have it all set up for you -> here 

Go ahead give it a read and STAY AT HOME.

Article written by Sibam Kumar

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Beardo’s Meme Game raises the Bar for its competitors

Companies always look for a unique way to market their products but when it comes to Meme Marketing, there hasn’t been any marketing campaign better than the new #WahKanda trend that went viral overnight. 

Who would’ve thought that just a mere onion would gain such attention on social media? But one can never say. People get obsessed with such weird things these days. Remember the egg? (Yes, the very same egg that became the most liked picture on Instagram beating Kylie Jenner). 

Thus, it wasn’t a surprise when this onion became the talk of the Meme community. 

Beardo created an Instagram page putting up a picture of an onion which earned 60k+ likes. The #WahKanda campaign started ahead of the launch of their new product, “Onion Oil Concentrate”.

 “The Kanda that will make your hair go Wah!” This seemed to be a offtrack approach to promote one’s product, but the genius of it dawned upon us much later. A page was dedicated solely to the picture of this Kanda. A stream of memes came up as soon as the picture gained more than 50k+ likes. The stir was created at the fact that this Kanda was going viral for no reason at all.

Here are few Memes …

Beardo  engaged influencers like Bhuvan Bam, Amit Bhandana and Zakir Hussain to post stories around this. The curiosity shot up and thus Beardo had a successful product launch. 

When asked about how the company came up with this innovative idea, co-founder of Beardo, Ashutosh Valani said: 

“We knew our product was innovative and hence we worked with Gozoop on a launch approach which was equally fresh. I believe that the reason why #WahKanda gained so much traction online because of its pure simplicity and our thorough understanding of how people use and engage on social media. It was a bold move and I’m glad people responded with the same amount of favour”

Beardo Oil Concentrate is made using cold pressed Red onion oil which keeps nutrients and minerals like sulphur, vitamin B complex, E and C intact. It also has moisturising and nourishing properties. This oil concentrate is made with more potent red onion oil, which in turn helps in hair growth, prevents hair loss and provides nourishment to the hair. One can apply this concentrate by adding a few drops to a regular hair oil and massage gently with the fingertips. For better results, one can apply this directly on the scalp and leave it overnight.

You might be like…

When you read those technical details! perhaps you we are pretty sure you didn’t read it!

Here is the same information baked for you in the form of Memes!

The #WahKanda campaign has turned out to be a spectacular strategy which other cosmetic brands may also use to promote their products. But the popularity that #WahKanda received will be a Herculean task for any other brand to achieve. 

All in all, they have managed to make the internet collectively say, Wah! That was Kanda cool!!

Qudos to the Indian Meme Community who made this campaign an even bigger success.

But Who are we? and Why are we writing about this?

Well..

We are a team of millennials who are bringing brands closer to the Indian Meme Culture through Meme Marketing.

Care to know WTF is Meme Marketing now?

We have it all set up for you here

Article Written by: Krishanu Sanyal 

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Zomato’s Happy Rider: an Indian meme community sensation

Who is the ‘Happy Rider’?

An interview with Sonu – better known as Zomato’s Happy Rider – a delivery executive, recently went viral through a TikTok video. In the interview, he was asked questions about his earnings and what happens to orders that are cancelled. What made him an internet sensation?  His facial expression. His constant smile throughout the interview left the viewers with a smile too. 

Today’s internet culture allows us to order almost everything – medicines, food, clothing – with a few simple taps while we sit in the comfort of our homes. But it is the delivery boys like Sonu who make this possible. Whether it’s raining cats and dogs or the sun is beating down, they are the ones who make it happen and try their hardest to deliver packages on time. And this video led the internet to make sure it gave credit where it was due.

 

How did brands react?

To pay a tribute to all its delivery executives and everything they do, Zomato’s official Twitter and Instagram accounts temporarily changed their profile picture to that of Sonu.

Lay’s also posted a picture of Sonu’s smile edited onto a packet to thank delivery executives while simultaneously promoting their new packaging.

Every once in a while, the internet comes up with a meme that is nothing short of inspiring. Sonu’s smile while talking did exactly that. Any brand that is targeting the younger generations has to keep a close watch on the meme trends and tap into it effectively. It is very difficult to keep up with the neo trends especially for brands like Zomato who target the young.

To make it simple, marketers can hire meme marketing agencies. 

Gurugram Police Department’s Twitter page very brilliantly used Sonu’s video to put forth an important message about using helmets as well.

 

 

The video also led to a number of people asking Zomato to give Sonu a raise in return for the publicity the food delivery service has received because of the video going viral. Some even suggested Sonu being Zomato’s Employee of the Month. A meme page, @zomatoin_memes, was created on Instagram to post memes solely about Sonu. 

Why did Sonu go viral?

Evidently, the impact that Sonu’s interview has had on the Indian meme culture has been huge. The expression of his face gave context that is relatable, could be recycled and tells a story. A perfect meme template!

The memes created have varied from exam season memes, Friday memes, as well as the famed steal your girl memes. 

Also, this meme went viral because it finally gave recognition and appreciation to all the delivery boys for the effort they put in. Further, in a time of deep political distress in the country, it is refreshing to see wholesome videos such as those of Sonu. 

 
Thinking how your brand/agency can leverage the power of memes? Stop thinking, start dialing!

You can Call or Whatsapp us at :
+91-8467995264

Article written by Yusra Ahmed

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MEME Wars: Delhi elections 2020

Earlier this year, Delhi had it’s Legislative Assembly elections for 2020.

In 2015, the Aam Aadmi Party witnessed a sweeping victory by securing 67 out of 70 seats over the Bharatiya Janata Party’s 3 seats. 

What made Delhi’s 2020 Legislative Assembly elections stand out was the meme war between the political parties.

Traditional methods such as door-to-door campaigning and rallies were being carried out as usual but  AAP brought the battle to the social media space by doing the one thing we love – making memes. 

This was a smart move since their victory this time was  important. Not only did they have to hold on to the majority but there was added pressure because of the BJP’s recent growth and stronghold over the country. 

AAP’s memes varied from an edited advertisement by Ambuja Cement – to depict the BJP and INC workers trying to bring down Kejriwall – to a clip of Super Mario Bros. showing Arvind Kejriwal in place of Mario and showcasing their achievements in Delhi. 

BJP’s IT cell retaliated soon, however, by creating an episode of “PAAP Ki Adalat” and by showing the story of “Arvind Palturam” as a means of defaming  AAP and Arvind Kejriwal.

Campaigning through memes helped the parties in a number of ways, allowing them to make blatant humorous jabs at each other. Regular methods of campaigning such as rallies or roadshows require money, therefore, bringing the battle to the internet was also a good move for them financially.

The posts also had a huge outreach level and were tapping into a much wider source for votes. Further, as a result of the recent growth in popularity of independent news platforms over mainstream media, more people are now looking at the political sides of social media.

 

Memes are an effective way of spreading propaganda because they make up a large part of the content we consume on the internet on a daily basis. The parties took full advantage of this. 

The memes also helped in getting more first-time voters involved in the election process too.

 

This method of campaigning was especially advantageous to the Indian National Congress because prior to the start of this meme war, their methods of campaigning for the elections had been dicey.

As a result of insufficiency in funds and reports of disputes amongst members of the party, the INC was almost entirely absent on the ground to campaign for the elections earlier this year. Therefore, the introduction of a cheaper and more efficient way of campaigning was useful for them. 

Despite the BJP’s unhindering confidence with respect to their victory in Delhi, the results were announced on 11th February, 2020, in favour of  AAP. Once again, AAP had managed to win the majority of seats in Delhi by securing 62 out of 70 seats. To celebrate their victory, AAP social media handles posted a GIF of Uncle Ben from Spiderman with a message for their voters.

Most of the memes that resulted from this virtual war had references to popular culture from the early 2000s. This made them more inclusive to the older generations also as they were able to understand the context with ease. 

Thus, we hope that in the future too, political parties employ this method of campaigning again because not only is it beneficial to them in many ways but it also helps to slightly diffuse the tension among the people when elections are about to take place. 

Article written by Yusra Ahmed

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An Area 51 Story: Let’s See Them Aliens

A student from Bakersfield, California, Matty Robertsruns a Facebook meme page named, “Shitposting cause I’m in shambles”, where he likes and shares memes, also creates some. 

On a fine day in late June 2019, he decided to do something different. He created a Facebook event as the platform for his joke, calling it “Storm Area 51, They Can’t Stop All Of Us”. 

Area 51 is  the secretive military base in southern Nevada that has long been associated in the pop culture imagination of extraterrestrial activity. The plan was simple, to storm the place on Sept. 20 at 3:00 a.m. 

“We will all meet up at the Area 51 Alien Center tourist attraction and coordinate our entry,” the event explains. “If we Naruto run, we can move faster than their bullets. Lets see them aliens [sic].”

More than 2.1 million people RSVPed to “attend,” with another 1.5 million responding as “interested.” This shitpost gained tremendous popularity and caused a great stir as the event turned out to be both hilarious and serious.



Undoubtedly, the event gave birth to several memes on the planning and extraction of the extraterrestrial life locked up inside Area 51. 

There were a myriad of animations and illustrations. The memes started spreading to other social media too such as Instagram, Reddit and TikTok. Roberts’ meme page was filled up with satirical posts about breaking into this covert Nevada military base. He started to fear that the FBI might show up at his place. But even if it had all started out as a joke, several people started taking the event seriously, thus leading a spokesperson from the Air Force to warn the people at large against approaching the borders. In fact, two people were arrested for trespassing near the Area 51 base, telling police they “wanted to look at the facility.”

The inspiration of Robert’s event was a Joe Rogan interview, which featured Area 51 whistleblower Bob Lazar, a supposed ex-government engineer who claims to have worked on alien technology near the base. As the event gathered more demand, Robert utilized this opportunity to the fullest. He planned three separate non-digital events on September 19th and 20th, which included an EDM concert in downtown Las Vegas thrown by Roberts; a Burning Man-like event in the approximately 35-person town of Rachel hosted by the town’s only business, the Little A’le’Inn; and a gathering of U.F.O. enthusiasts at the Alien Research Center, a gift shop in Hiko.

Thus when the event neared, Matty Roberts cleared all confusion regarding whether the event was actually taking place or not. “It started out as just from a pure stroke of imagination. It was meant to be funny. I wanted to do something cool out there, now that we have a bunch of people, I don’t want anybody to get hurt”, he said to a channel. The only person to actually “storm Area 51” was the 65 year old Laura Prater who was eventually arrested for doing so. 

Many celebrities also participated in promoting this historic event. On July 16, rapper Lil Nas X released an animated version of his record-breaking hit “Old Town Road” along with Billy Ray Cyrus, Young Thug, and Walmart kid, Mason Ramsey. The video imagines a scenario in which the Area 51 security is forced to respond to a threat by the four artists arriving on a horse and with the aid of the legend Keanu Reeves. They befriend the aliens within and ride off into the sunset. The video has over 3 million views. Other than these, celebrities like Dwayne “The Rock” Johnson, Jackie Chan, Arnold Schwarzenegger and others also came out in support of raiding Area 51. This too was meant only for entertainment purposes only.


The “Storm Area 51” was probably the biggest meme trend of 2019. It left a great impact not only on the meme community at large, but it also left some effect on the business and security of the nearby areas. Lincoln County and Rachel announced emergency declarations regarding the fear of overcrowding in the region with insufficient supply of food, water, gas and others. Business increased in the region as a part of the preparations for visitors who planned to go to Area 51.
Matty Roberts literally created chaos in 2019. No matter how successful or unsuccessful his event turned out be, he did something which no other shit-posting Facebook page could have possibly done. He has been immortalized as the Area 51 guy.

Article written by Krishanu Sanyal 

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Mike Bloomberg is about to be Memefied!

Democratic presidential candidate Mike Bloomberg is paying social media influencers to back him up by memeing his presidential campaign in hopes of reaching younger viewers.

In the last few months, Bloomberg campaign has partnered and paid popular meme accounts to create content based on his campaign.  Surely this meme strategy was new to the presidential politics but it seems to be working as people have taken notice or reacted to the content on his campaign.

The campaign worked with Meme 2020, a project formed by people running some of the biggest social media accounts. For this campaign, they’re not trying to fish for votes by spending a lot. It’s really about softening his image as a fun guy, these memes are so cringy and it is intentional. They don’t want it to seem too native much like an ad.

 

Some of Instagram’s most popular meme accounts were targeted, with more than 60 million followers combined, several meme accounts have posted sponsored posts promoting Bloomberg’s campaign. Each account has posted screenshots of Instagram’s direct messages with Bloomberg, where he requests the accounts to post sponsored post or shares some dad jokes.

These posts drew a lot of immediate attention, with Mike Bloomberg’s Instagram account drawing in a lot of followers.

The Presedential candidate’s Twitter account made waves last month during his Democratic debate, where his campaign account tweeted “SPOT THE MEATBALL THAT LOOKS LIKE MIKE” with a photo of  the candidate’s face photoshopped on to a meatball. 

Mike Bloomgberg’s campaign is one of the most innovative digital strategy to reach out to the younger audiences. The Bloomberg team knows they won’t be able to gain the attention of this audience through ads as many of Gen- Z prefer snapchat, instagram etc.

A billionaire paying for memes might and might not engourage young people from voting for him. But even if they don’t vote for Mr Bloomberg maybe their parents or grandparents will vote for him if the Gen Z’s who saw his content would tell the oldies they thought it was cool.

As TV ads are losing dominace, it makes sense for candidates to try and reach potential voters where they are. As Trump’s campaign found a  audience on Facebook in 2016, this is Bloomberg’s way of finding its audiences and trying to speak their language.

India is nowhere behind, We all saw the Political Meme War between parties during Delhi Election and without a doubt Aam Aadmi Party’s Meme Game was the strongest!

In a world where every piece of information is getting consumed in the form of Memes,

We believe there is a huge gap between the kind of communication that Brands practice VS the kind of communication that the youth is having and it’s high time we change that.

But WTF is Meme Marketing?

Read about it here

Article written by Gou Chinlam