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Humour: The best strategy for Brand communication

Humour is the best form of recreation and relaxation. For generations this genre has held its spot as a constant favourite. Now we will have a look at how it proves to be the best strategy for brand communication as well.

Advantages of homourus brand communication

If you are delivering your brand communication with Humour, people can actually digest your content more easily. Moreover, if you give them a good dose of humour in return they might actually come back to watch it again !

How social media has changed:

Wit is a symbol of mental sharpness and the current generation will grow to be the sharpest. To suit their standards, digital media has fragmented itself into numerous entities with a mixed audience. This is also the reason why Reddit is growing at a great pace in India.

The amount of content going out every day in Digital is much more than Print, radio and TV combined. But, talking about consumption of content, this generation spends 60% of its time on social media.

The most consumed form of content are Memes, Motivation quotes and Influencer’s content. Memes can be considered as the common link amongst the youth which binds them together in a community.

This is the reason even the big publications and the foreign media  are giving digital coverage to troll movements like Rahul Bose’s  Bananas, Area 51 raid and #JCBkikhudai.

It’s time for agencies to think out of the box and take the path less travelled. Meme marketing is one modern tool that can be utilized effectively and has the power to be the best strategy for brand communication.

It is too powerful to ignore or let go. Think about it !

 

Important Note: Meme Marketing is not about posting Memes on  your Brand Handle, It is about leveraging Meme Page’s quality  attention. This requires deep knowledge and understanding of How the Meme World Works !

Meme Marketing for Brand Communication

With controlled and orchestrated campaigns, memes can be a very useful tool to win brand awareness and advocacy.

Memes also solves the problem of upcoming  trend of short attention span which will become a major concern  for any other form of media in the near future.

 

In 2019, any meaningful brand communication is possible through Memes. Brands like Gucci, KFC, Brand Factory, Netflix, Nescafe and many more have already stepped up there Meme Game but they are yet to leverage Meme Marketing’s true potential.

You can discover more about Meme Marketing at 
Youngun India. 

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Generation Z Psychology towards Brand Communication

Generation Z Psychology towards brand communication is a lot more different than previous generations. Thus, It has become essential for Brands to engage with them in a different manner which keeps up with their interests. 

Who Does Gen Z trust?

This generation has more trust on bloggers,  instagrammers, and youtubers than on celebrities. Hence very often brands get better engagement rate with these small influencers as compared to celebrities. This trend is developing at a fast pace and the new generation is  slowly forming small communities that play a major role in their life. 

At this time many people who are already aware of this Influencer lead trend be like:

 

But for those who were not aware, you have knowledge now!

What Generation Z is looking for ?

1. The information that brands want to communicate should be done in a manner that it is entertaining and should teach something to them (Gen Z)

2. This generation is the visual generation. So make photos, videos, memes, and generate blogs that provide knowledge and entertain at the same time.(Like the one you are reading at present)

3. They don’t just want brands to sustain a visual image on social media, they want to see brands portray their personality. This further gives them an option to engage with brands at a personal level. They want the brand-customer relationship to be more transparent, friendly and Raw.

A good example of this kind of communication is Zomato’s Instagram account. They are developing connections with their audience through Memes and Moment Marketing!

Zomato’s Social media has never been basic spewing of offers unlike other brands.

4. The attention span of the generation Z is 8 seconds so you only have 8 seconds to communicate your message. Engagement falls as the time increase.

5. The generation Z can process the information faster than the other generations. Hence if they see a mysterious thing that they are not able to crack, it is likely that they will spend time on that information.

6. Generation Z wants to be a part of the community. If some community represents a unique and “cool” quotient, they are likely to join it. Brand communication can leverage this detail about this generation and focus on forming a community rather than just blowing one’s own trumpet.

If you got a gist of how Generation Z psychology towards brand communication works and want to leverage Memes for them through Meme Marketing, 

You can have a look at Youngun India.