#JCBKiKhudai: How a JCB Meme created a Million Dollar PR for the company

It all started with a video of a JCB at work going viral followed by a viral video of a groom arriving at his wedding in a JCB.
That is all the memers needed to blast out a viral series of memes that took over the internet.

In the era of bite sized content and value addition, meme  marketing is blessed to succeed. The reason behind any meme  going viral is the quick delivery of the message and the hilarity  around it.

If we break it down to the core, the logic behind #JCBkikhudai is  straight.

In India, people don’t really get to see such powerful machines in  the neighborhood every day. It is an escape from the poor  boredom of life to watch these machines work. When it comes to  watching exertion of strength humans sure have an appetite for  that.

We watch WWE, MMA, Destroyed in seconds, Science videos, action movies and what not. Humans like to watch destruction and demolition. In India JCBs have a taken the live spot for this.

From communication’s perspective, it is an insight that in India people gather around JCBs at work. This got the attention of the memers, which resulted in memes that were relatable to the entire population. Not just that but the humour created around it is extravagant.

The internet was flooded with hilarious memes and videos, which even got the Bollywood stars on board.

The power of memes is now evident but this time it benefitted a company so much and they didn’t spend a dime for it. Although
J.C. Bamford Excavators Limited keeps itself restricted to B2B communication and operation but the amount of PR the company recieved is crazy.

Almost all the top news portals like News18, NDTV, IndiaToday and others have covered the viral sensation, JCB. Blogs, videos, memes are on a roll ever since the hashtag started trending.

These JCB memes became so popular on the internet that everyone  wanted a piece of it.

Smart marketers realized the potential of this trend and quickly  and made the most out of it. They embraced this new culture’s  potential in marketing brands.

Many brands took the bandwagon and created their own memes  using JCBs:

Every brand took showed their take on the memes and added their brand elements to it, something very ideal for digital marketing but everytime a viral trend won’t be served on the platter to capitalize they should be knowing what’s next and leverage the virality when its on peak, This is where Meme Marketing agencies like Youngun India comes in Handy.

Case Study by : Youngun India – A Meme Marketing Agency


In a world full of Digital Clutter, We bring brands closer to the People through Objective driven Memes

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Things to keep in mind for Meme Marketing

One of the most important things to keep in mind for Meme Marketing is to understand why millennials or Gen Z  are on social media. The answer is simple, to stay connected, to be amused and to share a laugh.

The thing that they want the least is those obstructive Ads which mostly interrupts and ruins the experience. 

That’s why Influencer Marketing was born and brought results,  but the industry is slowly getting fabricated with brands and  endorsements. Many influencers do 2-3 collabs per week  delivering no exclusivity to brands and definitely not something  their followers expect to see

This Digital generation can smell sponsored content from miles  away..


And trust me, you as a brand/agency don’t want to know their reaction when they see a generic brand promotion via  Ads/Influencers with no creativity or uniqueness. (after all you  spend your money to create them)

Today, Meme Marketing stand out from the digital clutter of  Ads/sponsored posts and have established themselves as a quality  attention space which can actually solve the emerging concerns of  Social Media Marketing.

Thinking about how you can actually start to leverage Memes for  your advertising goals ?

You can follow one of these two strategies:  

1) Piggybacking on existing memes

Some memes continue to trend for months or become a classic and  serve for years, but many have a short lifespan too.

Brands can use these trending memes to help in resonating the  brand to the audience.

An example of the can be Dream 11.

Dream 11 is a fantasy sports app that is using trending memes to  amplify the platform.

Few Samples :


On the other hand, Gucci – The biggest Luxury Brand put up a series of piggybacking memes that were used to promote their new line of watches.

Dont’t believe us? See it yourself

2) Creating New Memes

This approach is the more difficult path out of the two. Memes like Kabir Singh becoming several meme templates and helping it reach 105 crores in 5 days.

For ‘memefication’ of social media campaigns, below is a five-point guide on how to go GOD MODE with memes:

1) Try to be native: Social media can be a really unforgiving place a  wrong step is put forward. To ensure that nothing happens when  the meme goes viral, always hire people who speak the native  language. (We @Youngun India have been doing this for an year)

2) Don’t take it too seriously: Don’t be hesitant to get down and  dirty to have some fun with memes. Remember memes work  because they are silly, hilarious and ridiculous.

3) Be calm, not everybody understands it: Hey all you Kotler fans.  You guys know, it’s all about targeting that niche market. So,  just focus on that and not what you don’t understand.

4) Amplify: Don’t just post memes on your brands handle,  collaborate with Meme Pages and seed your content on Social  Media 

5) It’s in the moment: It is a VUCA world, and the memes are no  different. Timing is the key to resonance. Be culturally aware to  know when to strike.

These are few things to keep in mind for meme marketing which can unlock a whole new world for brands to connect with their audience. You can discover more about Meme Culture and Meme Marketing at Youngun India.


Meme Marketing Examples

Below-mentioned are some of the Meme Marketing Examples that you must know.


Unlike most luxury brands finally embraced the social media in the language they love. Gucci is one of the meme marketing examples to promote its new series of watches.
The digital marketing has been buzzing ever since the top 2 memes from the campaign actually became Gucci’s top 2 most engaged posts of all time, dethroning the Obamas.

Edelweiss Tokio Life Insurance

It is suprising to know that a Life Insurance brand is in this list,  Edelweiss Tokio used the quirkiness of memes to combine humour  and emotion for their campaign #ThodaAurKhayaal. The objective  was to take the customers and extra mile and invest for their  family.

These catchy memes made an impact on social media and the  campaign was a huge success.



To capture attention and eyeballs of the young, tinder used some  of the viral memes for their campaign #AdultingCanWait.

These memes were deeply targeted towards the young minds using  the things they go through growing up.


Curious to understand how you can use Meme Marketing for your  Brand/client ?

Call or Whatsapp us at :

+91-8467995264 (That’s Saksham)


Meme Marketing as a Social Media Strategy | Case Study

We live in a world where a message can spread like wildfire on Social Media in a matter of minutes. From valuable news to illogical trolls, everything is consumed and shared at extremely faster through Memes. So let’s find out how meme marketing as social media strategy stand out in todays age. 

Smart marketers are using this to their advantage. One such example is’s Social Media strategy.  Hint: They have their own company Meme Page. is a health and lifestyle brand that provides all fitness  related services. Starting from fitness routines, diets to fitness  gear and food supplies. takes care of all the fitness needs.

Much like the unique and fresh flavour of, the brand has  adopted a rather fresher mode of Advertising on Social Media that  is – A dedicated Meme Page of the brand is running entirely based  on Memes <3.

They are one of the few pioneers to go down the path of advertising that resonates with their target audience and have  managed to vanish the Brand-customer communication model  opted for years.

They have lowered their tone and are finally connecting with the  Youth in their language – MEMES.


So why did choose memes and disowned other options?

Let’s discuss the major 2 reasons :

The connect:

Memes take no time to establish a connection with the people, The real reason behind this is the fact that a Meme template circulates on social media and at some point acts as an authentication  stamp for the viewers after which they are likely to watch that  meme.

The Tagging Catalyst :

Tagging is considered as the most valuable engagement metric on  Social Media and the algorithms respect the fact too.

But, How many times have you seen people tagging a commercial  post ?

Well that’s not the case with Memes, People share and tag memes all the time.

Don’t Believe us ?


To compare the efficacy of memes over other mediums let’s look at another brand that used meme marketing as a social media strategy: Behrouz Biryani.

Behrouz is a food brand that makes exotic Royal Biryani.


Like, Behrouz Biryani has also used Memes. It has used influencers and other content pieces too.

So let’s compare the performance of Memes with Behrouz Biryani’s other content strategy on the basis of interaction on the post.


Clearly, in all the three these cases memes are winning the game.

With its all capabilities, we can say that this new wave of micro tales with advertising is set to take the throne of Social Media Marketing for a long time.


It is time that marketers get hold of this new creation of the internet and find help in utilizing this young force. We at Youngun India (A Meme Marketing Agency) are dedicated towards molding insights through our Meme power for your campaigns.