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10 facts that prove Meme Marketing’s worth

Meme Marketing is an emerging term in the world of advertising and few brands have started to invest in it. On the other hand, few marketers are still skeptical about the concept. To find out the potential of memes, lets dig deep into these 7 facts about Meme Marketing. 

1. Memes are everywhere

Facebook, Twitter, Instagram, Youtube and all the other places, you name it and memes will be there. In 2019, meme advertising has become more than just a trend; they are the main source of
infotainment for the millenials and the GenZ.

2. They give the opportunity to go native

Native advertising is expected to be the force of change in the advertising industry. And memes have the ability to take the bandwagon. Memes have a unique sense of messaging wrapped in humour, which allows brands to be native to them.

3. It’s not a trend it’s culture

Culture is the lens through which we evaluate everything around  us. The label of a trend can’t undermine Memes, memes are much  more.

They have kept up with the changing times. In fact, memes have  utilized trends in their communication better than brands every  time. From World Cup, Elections, IPL to #JCBkikhudayi Memes have  picked and created trends effective immediately. (Something that agencies aspire to achieve)

4. Better ROI

The present options of influencer marketing and display advertising are going downhill.
The cosmetic look of influencer posts and the intruding nature of display ads are one of the major things deflecting customers.

On the contrary Memes are the most shared, trusted (Can’t be sold out, they always tell the truth) and enjoyed form of content.

Memes can give the power of sustenance to communication.

Thus, multiplying visibility and interaction that leads to better ROI.

5. Creative

In business terms, creativity is the ability to think out of the box that results in innovative or different approaches to a particular task. Honestly, Memes are all about it.

Memes are the example to give when we say anyone can be creative. However, for creativity that benefits brand communication expertise is required.

6. As Insightful as Advertising

Memes are relatable because they speak of what we see and what we believe.

Memes resonate because sometimes they convey something we cannot. Anything from the smallest detail like crowd gathering  around JCB’s on work to something big like elections, memes take  it up and make it a force to trend. Memes understand the target  audience far better because they are created by prosumers6

7. Better than Influencers

Recently an Instagram influencer @Arii with 2 million followers  failed to sell a minimum of 36 t-shirts.

Due to the jarring nature of digital advertising, people can smell  sponsored content from miles away. The look and feel of the posts often act as repellent for the customers.

It has become a double-edged sword. Authenticity is questioned  when influencers take up sponsorship and in the case of hidden  sponsorships ethics are violated.

Solution = Memes.

These were the 7 facts about Meme Marketing which prove its worth and also explains why brands have started to invest in the internet culture

Here are 2 Bonus Points

9. Hyperlocal reach

There are no barriers to communication when it comes to Memes. Memes are followed and created in every language and for every  community. They are much more insightful and targeted than dubbed copies

10. Most loved

At last, we might question their maturity or reject them for recklessness but we can’t deny the fact that people love memes.

If you find this article interesting, you can discover more such articles and other information about Meme Marketing at Youngun India.

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The latest methods of Advertising | Meme Marketing

In this age of rapidness and haste, people are surrounded by many things and brands definitely try to be around. Agile marketers are constantly finding windows to tap the consumer’s attention and increase engagement. Let’s have a look at some of the latest methods of advertising of todays age.

The year 2019 hit the world of marketing like a meteor which opened so many portals that marketers were not ready for.

If we talk about Social Media Marketing, following are the latest methods of advertising for this Year and beyond:

Influencers

More and More Videos  

Digital PR

AI Bots/Chatbots 

Messenger Marketing  

MEMES

 
Memes….! Ring any bells?

People consume Memes every day irrespective of any demographic division.

In short, memes have the synergy of template and a text that connects.

After seeing such explanations about Memes, some of  you must be like:

 

Most importantly, Memes have become a means of storytelling. Also, the added element of humor in today’s world leads us to a new attention space for brands. Further this attention space allows us to explore more in the Digital Marketing domain.

So, Memes + Marketing = ?

At this point, Marketers might think of the fact that Memes lack discipline and Regulation unlike other modes of  Advertising.

To that, I would love to mention that we (Youngun India) specialize in crafting psychology driven Memes which serves the brand objectives and helps the brand  with valuable Insights based on which Meme Campaigns are designed. 

Culture is the lens through which consumers make sense of marketing communication.

Consequently, In today’s world, every information be it about Society,  Politics, Social, Bollywood, Sports, News, everything is transmitted through Memes in Social Media.

Thanks to those young Meme page admins who have a  passion for Memes and keep their content alive every  day without fail <3

It is time Digital Marketing Agencies understand the  fact that…

 

There is a lot happening in this domain already, many Indian brands are successfully implementing Meme campaigns on Social Media. If you find this concept interesting, you can discover more about meme marketing at Youngun India.