Meme Marketing is an emerging term in the world of advertising and few brands have started to invest in it. On the other hand, few marketers are still skeptical about the concept. To find out the potential of memes, lets dig deep into these 7 facts about Meme Marketing.
1. Memes are everywhere
Facebook, Twitter, Instagram, Youtube and all the other places, you name it and memes will be there. In 2019, meme advertising has become more than just a trend; they are the main source of
infotainment for the millenials and the GenZ.
2. They give the opportunity to go native
Native advertising is expected to be the force of change in the advertising industry. And memes have the ability to take the bandwagon. Memes have a unique sense of messaging wrapped in humour, which allows brands to be native to them.
3. It’s not a trend it’s culture
Culture is the lens through which we evaluate everything around us. The label of a trend can’t undermine Memes, memes are much more.
They have kept up with the changing times. In fact, memes have utilized trends in their communication better than brands every time. From World Cup, Elections, IPL to #JCBkikhudayi Memes have picked and created trends effective immediately. (Something that agencies aspire to achieve)
4. Better ROI
The present options of influencer marketing and display advertising are going downhill.
The cosmetic look of influencer posts and the intruding nature of display ads are one of the major things deflecting customers.
On the contrary Memes are the most shared, trusted (Can’t be sold out, they always tell the truth) and enjoyed form of content.
Memes can give the power of sustenance to communication.
Thus, multiplying visibility and interaction that leads to better ROI.
5. Creative
In business terms, creativity is the ability to think out of the box that results in innovative or different approaches to a particular task. Honestly, Memes are all about it.
Memes are the example to give when we say anyone can be creative. However, for creativity that benefits brand communication expertise is required.
6. As Insightful as Advertising
Memes are relatable because they speak of what we see and what we believe.
Memes resonate because sometimes they convey something we cannot. Anything from the smallest detail like crowd gathering around JCB’s on work to something big like elections, memes take it up and make it a force to trend. Memes understand the target audience far better because they are created by prosumers6
7. Better than Influencers
Recently an Instagram influencer @Arii with 2 million followers failed to sell a minimum of 36 t-shirts.
Due to the jarring nature of digital advertising, people can smell sponsored content from miles away. The look and feel of the posts often act as repellent for the customers.
It has become a double-edged sword. Authenticity is questioned when influencers take up sponsorship and in the case of hidden sponsorships ethics are violated.
Solution = Memes.
These were the 7 facts about Meme Marketing which prove its worth and also explains why brands have started to invest in the internet culture
Here are 2 Bonus Points
9. Hyperlocal reach
There are no barriers to communication when it comes to Memes. Memes are followed and created in every language and for every community. They are much more insightful and targeted than dubbed copies
10. Most loved
At last, we might question their maturity or reject them for recklessness but we can’t deny the fact that people love memes.
If you find this article interesting, you can discover more such articles and other information about Meme Marketing at Youngun India.