Entering the year 2019, We all noticed a spike in brand spendings on Influencer Marketing.
Almost every Influencer was seen endorsing some sort of product
Many brands are finally understanding that selling requires more than just running Digital Ads and it’s all about the emotional connect from now on.
Brands are portraying their individual personality and establishing a personal connection with the people. This process requires a medium and influencer marketing is emerging as a promising one in 2019.
Is Influencer Marketing only restricted to Youtubers / Bloggers / Publishers or there is much more to it which is yet to be explored?
Many brands are slowly entering the Meme Advertising space and it is turning out to be an effective strategy when it comes to connecting with the youth.
How Memes Influence People?
Memes represent the Youth culture today, If you want to know what interests the youth today, you should start by exploring their Instagram feed and trust us you’ll mostly see Memes there…
Every meme we see has a story behind it and the story is well acknowledged and accepted by many (people do their own research to understand the meme if required) 😉
We as humans want to be part of a community and feel proud of it, that is our default setting.
Our default setting of being part of a community and knowing the fact that there are many who are able to relate with a meme that defines you/your reaction towards a situation helps memes create an influence on our lives and contribute to community building.
Memes are produced around any possible subject, there is no limit, It can be around Game of Thrones or as specific as a scientific joke.
Imagine the level of personal connect a brand can have if their memes are able to build this kind of relationship with their audience.
You might want to visit our Instagram to understand what kind of memes we are talking about – @YoungunIndia
Wondering what change can possibly happen if brands post Memes on their Social Handles. How will it reach to the masses?
The Answer to your question is Meme Pages. There are Millions of pages on Social Media which are run by people who are passionate about memes and carry a loyal and mass audience.
The Memes that we produce are seeded into social media through these Meme Pages to help brands achieve the kind of mass impact they expect through their Meme campaign
Have a thought 🙂
Felt like you need to know more about Meme Advertising?
Here are our few blog posts :