Smart marketers are using this to their advantage.
One such example is Cure.fit’s Social Media strategy.
Hint: They have their own company Meme Page.
A Small introduction about curefit before jumping straight to its Meme Advertising Game :
Much like the unique and fresh flavour of Cure.fit, the brand has adopted a rather fresher mode of Advertising on Social Media that is – A dedicated Meme Page of the brand is running entirely based on Memes <3.
They are one of the few pioneers to go down the path of advertising that resonates with their target audience and have managed to vanish the Brand-customer communication model opted for years.
They have lowered their tone and are finally connecting with the Youth in their language – MEMES.
Let’s discuss the major 2 reasons :
Memes take no time to establish a connection with the people, The real reason behind this is the fact that a Meme template circulates on social media and at some point acts as an authentication stamp for the viewers after which they are likely to watch that meme.
Tagging is considered as the most valuable engagement metric on Social Media and the algorithms respect the fact too.
But, How many times have you seen people tagging a commercial post ?
Well that’s not the case with Memes, People share and tag memes all the time.
Don’t Believe us ?
Behrouz is a food brand that makes exotic Royal Biryani.
So let’s compare the performance of Memes with Behrouz Biryani’s other content strategy on the basis of interaction on the post.
Posts VS Memes
Influencer VS Memes
Advertisement VS Memes
With its self – refreshing capabilities, we can say that this new wave of micro tales with advertising is set to take the throne of Social Media Marketing for a long time.
It is time that marketers get hold of this new creation of the internet and find help in utilizing this young force we at Youngun India (A Meme Marketing Agency) are dedicated towards molding insights through our Meme power for your campaigns.
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Article By – Deep Das Barman, Content Manager at Youngun India