Entering the year 2019, We all noticed a spike in brand spendings on Influencer Marketing.Almost every Influencer was seen endorsing some sort of product be it a Cat A Influencer or a Cat C. Many brands are finally understanding that selling requires more than just...

Influencer marketing has seen a rapid growth in India during 2018 with brands collaborating with influencers for small campaigns to long term contracts. But that’s just what we see from the Top. Is the hype really worth?90% of the time, the influencer selection...

Digital marketers are always on a chase for new attention space to create a fresh perspective for the brands. This task is getting tough every passing year especially for capturing the attention of the millennials. It gets even more tough to get the message out...

The media attention is getting fragmented every passing month and brands are on a continuous hunt for new attention spaces on the internet. In a market full of fake numbers and metrics, Memes turn out to be the next promising attention space for brands as these set of...

Before we jump into directly onto the main topic and leave you blank while you read the rest of the blog. Let's do the boring part first. Here you go : brand is a US based phone and laptop screen brand as has a major chunk of US market in its niche -Mobile and laptop...

Generation Z consists of people born after 1995. It has become essential for brands to engage with them in a manner that keeps up witht heir interest otherwise they are long gone.Starting with some basic key pointers that define their personality: They want...

In simple words, it is because of the immense engagement that a viral meme brings along and the fact that creating a meme hardly costs you anything. Let’s state more straight advantages that a meme advertisement will have over any of its counterparts. 4 reasons why...