Influencer marketing has seen a rapid growth in India during 2018 with brands collaborating with influencers for small campaigns to long term contracts.
But that’s just what we see from the Top.
Is the hype really worth?
90% of the time, the influencer selection process starts with parameters like :
– Number of followers
– Type of Genre
– Quality of content
And results are measured by Views, Likes and Comments.
90% of the campaigns are executed in this manner.
Ever wondered about what could be the followers perspective towards sponsored post?
Let’s layer it down to how the followers could actually react to sponsored content by influencers:
– Curiosity to know the influencer’s sponsored products closely ✔
– Recall Value for brand ✔
– Smells sponsored content and
– Notices low creativity or TVC like content✘
– Low interaction due to Monotonous daily content✘
– Lack of exclusivity as followers see a sponsored brand in almost every sixth post.✘
We all watch memes daily in some
For the people who spend time on social media, sponsored posts are the last thing they wish to see.
Memes tend to solve the lacking points of using influencers for brand communication and hence are a Game Changer in 2019.
Let’s have a look :
Creativity: There is no bound of creativity while making memes.
That’s right we just did it right away!
Interaction: There is a whole world of meme pages on every social media platform and we can bet
Exclusivity: Brands are miles away from integrating their product/services with memes to get the message out. Making this attention space a fresh attention space to explore. Read our blog on Memes – “The new attention space for brands”
In case you are wondering why we didn’t compare the costing part in the blog,
Memes are a winner in that aspect too!
Have a thought!
Till next time