Unlike most luxury brands finally embraced the social media in the language they love. Gucci used meme marketing to promote its new series of watches.
The digital marketing has been buzzing ever since the top 2 memes from the campaign actually became Gucci’s top 2 most engaged posts of all time, dethroning the Obamas.
Big Bazaar used memes to promote their online/offline platform on social media. The series used IPL and Bollywood meme templates that went viral.
One of India’s leading premiuim streaming platform’s social media marketing strategy is on point with memes.
Hotstar promotes shows and the brand through hilarious memes that delivers their CTA effectively.
Notorious on stream and notorius with memes. ALT Balalji adopted meme marketing to promote its upcoming shows. It used clips and Gifs from the show and made hilarious memes out of them.
Brand Factory improved its positioning effectively through their meme marketing campaign. The brand received greater engagement and multiplied brand recall through its funny memes.
Edelweiss Tokio Life Insurance
It is suprising to know that a Life Insurance brand is in this list, Edelweiss Tokio used the quirkiness of memes to combine humour and emotion for their campaign #ThodaAurKhayaal. The objective was to take the customers and extra mile and invest for their family.
These catchy memes made an impact on social media and the campaign was a huge success.
To capture attention and eyeballs of the young, tinder used some of the viral memes for their campaign #AdultingCanWait.
These memes were deeply targeted towards the young minds using the things they go through growing up.