Let’s state more straight advantages that a meme advertisement will have over any of its counterparts.
4 reasons why memes are better than basic advertisements done by brands :
- Memes deliver a better engagement rate than promoted ads on social media that too with a much less cost.
If you have ever done a paid campaign, I am sure you can relate to this:
2. If you are meme jacking you have an advantage over any other creatives that you can produce.
Reason: The meme is already viral and ensures engagement if you put your message through it in the right manner(WE CAN HELP). Whereas if you produce a traditional Ad, it definitely cannot compete with the engagement rate that a meme can provide.
3. Brands invest their major chunk in advertising keeping in mind the fact that at least there will be a brand awareness campaign if nothing else. They may be right at this but why limit the scope to just brand awareness when you can generate brand engagement where people relate with the meme post so well that it leaves a lasting impression of the brand on them and initiates a conversation for the internet community.
Often companies/brands have this reaction when ROI (return on investment) for their online campaign yields poor results:
4. People spend time on the internet to consume good content as well as to skip brand communications as quickly as possible because they bring along them a buzzkill factor. Whereas if the same message can be delivered via meme in such a way that the person enjoys looking at it. Well it does looks like an idea.
What meme marketing feels like: