Let’s state more straight advantages that a meme advertisement will have over any of its counterparts.
4 reasons why memes are better than basic advertisements done by brands :
- Memes deliver a better engagement rate than promoted ads on social media that too with a much less cost.
If you have ever done a paid campaign, I am sure you can relate to this:
Reason: The meme is already viral and ensures engagement if you put your message through it in the right manner(WE CAN HELP). Whereas if you produce a traditional Ad, it definitely cannot compete with the engagement rate that a meme can provide.
Often companies/brands have this reaction when ROI (return on investment) for their online campaign yields poor results:
What meme marketing feels like: